
About Year-One
Welcome to The Year-One Journey
Starting a business is exciting! But let’s be real.. it can also feel messy, overwhelming, and full of second-guessing.
There’s so much advice out there, but not a lot of guidance that actually feels tailored to you.
That’s where Year-One comes in.
We’re here to walk alongside new and early-stage entrepreneurs as they navigate their first year in business, providing clarity, structure, and support you can actually use.
We call it The Year-One Journey.
What Do We Do?
Year-One is a coaching and education platform built for online entrepreneurs, freelancers, coaches, consultants, creatives, and other location-independent business owners who want to build a business that’s not only successful, but sustainable and aligned with their values.
We help you take what you already know, your skills, experience, and passion, and turn it into a business that supports your lifestyle and long-term goals.
Our focus is on practical strategies, personal support, and real-world guidance to help you:
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Get clear on your business direction
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Refine your offers, products, and services
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Build a plan for growth that works with your life
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Attract and serve customers with confidence and ease
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Create systems that simplify your day-to-day
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Avoid burnout and protect your energy
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Build a business that feels good now and strong long-term
This isn’t about following someone else’s blueprint. It’s about building your version of success.
Why Year-One?
There are thousands of coaches, gurus, courses, and communities out there... so what's different?
Well, Year-One is none of those, but also, all of those. Let us explain.
Most business education falls into one of two camps:
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Information overload... endless content, freebies, and advice that leaves you more overwhelmed than empowered.
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One-size-fits-all coaching, high-ticket programmes offering someone else’s blueprint, not yours.
At Year-One, we saw the gap.
New entrepreneurs don’t need more noise, they want a clear path, real support, and flexible tools that honour their energy, goals, and lifestyle.
So we created something different.
Not just coaching. Not just a course. Not just another formula.
We created a journey, a guided experience to help you build a business that’s sustainable, strategic, and deeply aligned.
Our approach is simple, and grounded in what actually works:
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Clarity over confusion – We break things down into practical, step-by-step support
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Sustainability over hustle – No burnout, no pressure, just thoughtful, values-aligned growth
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Support over solitude – Because you don’t have to do this alone. We’re with you for the journey
Who’s Behind Year-One?
Year-One was founded by Laurence Allen, a business coach with a background in corporate leadership, small business strategy, and coaching entrepreneurs around the world.
After years of supporting businesses, Laurence saw that so many talented people with incredible ideas were struggling to turn them into sustainable businesses. Not because they weren’t capable, but because they lacked the right support in those crucial early stages.
Year-One was created to be that support system.
Now, through coaching, courses, challenges, and free resources, Year-One guides entrepreneurs like you through their first year with confidence, clarity, and community. Helping you build a business that feels good and grows with you.
Want to meet the team that makes The Year-One Journey possible? Click below!